This project was a collaborative group assignment focused on developing a comprehensive marketing strategy and brand analysis for Michael Kors. Our team conducted in-depth research on the company’s current market position, target audience, and competitive landscape. We evaluated key branding elements, social media presence, and consumer engagement strategies. The final presentation included creative campaign proposals, visual assets, and strategic recommendations to enhance Michael Kors’ relevance with younger, digitally savvy consumers. My contributions included market research, content development, and assisting with the overall creative direction of the project.

Project linked within photo.