As part of a collaborative team, I helped develop and execute a campaign proposal for Urban Outfitters centered around community, creativity, and sustainability. The Urban Artists campaign focused on showcasing limited-edition clothing collections inspired by student artists in college towns, aimed at engaging Gen Z consumers through authentic, story-driven marketing. Our strategy included social media activations, influencer partnerships, pop-up gallery events, and targeted print media. I contributed to concept development, target market analysis, and the media plan. This experience strengthened my ability to design impactful marketing campaigns with a strong focus on cultural relevance and brand storytelling.

Project is linked within the photo.