In this project, my team and I developed Terra Bella, a conceptual luxury home essentials brand extension under Stella McCartney. The focus was on merging high-end design with sustainable living. I contributed to creating a full brand identity, including the slogan, positioning statement, product line, and communications strategy. We designed a premium product assortment—rugs, ottomans, love seats, and pillow covers—priced to reflect luxury craftsmanship and cruelty-free materials. Our launch plan included a concept store in NYC and a strategic media partnership with The Drew Barrymore Show. This experience deepened my skills in brand strategy, product development, and marketing communications within the luxury and sustainable retail space.

Project is linked within photo.